In late January we were reached out to by Rocky Mountain Raceway about a possible partnership. Their rep told us it was their last season, and at the end of race season the raceway would be getting torn down. He presented us with a “Sky’s the limit” situation. That sounded exciting, and we knew the phenomenal team here would take this opportunity and run with it. And that’s exactly what we did. After we got the green light In early March to move ahead we started concepting, and had our opening press event on June 5th, 2018.

With an incredible final product, a great turnout by local press, and some local leadership speaking, this project was a resounding success. Our client was very happy with what was produced, and even happier with the $48k calculated publicity value given to us by local news coverage for that single day. This install continues to get significant attention from the patrons at the raceway who attend its many events throughout the summer.

Below are a few of our initial mockups followed by artwork, and final product. Biggest among the ideas was a mini van monster truck. We went after this very seriously. We found a truck, a driver, and transportation. The one thing we did not find was a van mold for the monster truck. Without the possibility of turning this into a monster mini van, that idea sadly was abandoned. However, we did still do some really cool stuff. See our initial mockups below. (Artwork and mockups from Destin Cox, Abigail Parsons, Ryan Izant Hang Hyun Lee, and Brett Smith)